Scoring
First Impression [10]: Is your front page enough to make me interested? Or do I want to vomit? Is it just too much for my poor brain to take? Do I feel compelled to close my browser window and throw my computer from a speeding train?
Layout [30]: Does it look good? Am I in awe of your HTML skills (or good taste in designs)? Is it readable? Are there hackneyed lyrics haphazardly thrown about on the template? Is it navigable or is it so hard to figure out that it just makes me want to choke a baby? Does it fit? [possible extra points if self-designed]
Content [35]: Does your writing repel me? Does death seem like the only answer? Will I resort to self-injury after reading seventy-six poems with the same theme and rhyme scheme? Does it seem like the world would be a better place without you? Do you indulge in posting useless pictures of yourself taken at odd and supposedly arty angles to show how cute and/or hott you are? Is your self-hatred an obvious cry for attention? How easy is it to picture myself invading your home, stealing your dog and permanently silencing you?
Spelling/Grammar [10]: Do you give me the impression you need to be strapped to a chair and force-fed grammar lessons from third grade? [capitalization is not a key point here; punctuation and spelling are the most important aspects of this category.]
Contact [5]: How stalkable/harassable are you? Can I harangue and hassle you in more than one way?
Extras [5]: Are there random, possibly shiny things that can grab my attention? [possible extra points if there are many worthwhile things, like art or writing. provided it's, you know, good.]
Revisit: [5] Will I, against all better judgment, actually, of my own free will, come back?
misc. [?]: Any extra points I might deign to give, if [and only if] you impress me so much that 100 points just isn't enough. Keep in mind there were a couple of opportunities above to earn extra points as well.
Comments: ... etc.